Video Games

For or Against

In present days video games have become a part of our lives. Almost every family has Xbox or PlayStation at home to play games. If you think about it, then an average teenager spends about 1/4 of his life playing video games, chatting, watching films or I could just say - looking at a screen. 

FOR

Video games is a very good way to relax and have fun. Also if you are angry you can put all your anger into a game and calm down after that. There are many logical games for kids that would help and improve your thinking.

AGAINST
Many people get addicted to video games really fast. After playing games for many hours you don't feel where is reality and where is video game. Video games drags you into it.. There are many stories of people who have been playing shooting video games for many hours and after that they don't understand what they do and they go out and shoot people in real life. Top 10 cases of of extreme game addiction you can see here.

In all together I'm not against video games if you can control yourself. You need to know when to stop and always take regular breaks when you play video games.

Hypodermic needle theory, users and gratifications, reception study and passive or active consumptions.

The Hypodermic needle theory is some kind of a message passed to the audience. For example, if we imagine that a advert company is a ''gun'' and every advert is a ''bullet'' then these companies usually fire these bullets into viewers heads without them knowing it. If some company would advertise meat, they would put more red colours in the advert because meat is red and it tricks our brain so we feel that we want to eat it.

Users and gratifications is where someone from listening or watching your product is trying to gain something, usually that is:

• Pleasure
• Emotional Release 
• Escaping from reality 

As I will be shooting a music video I could use some of this information in there as film something that describes a song of a music video. 

Reception Theory

Reception Theory 

Reception Theory is understanding media by how audience see it and how these texts are read by audience. As for example when you watch a music video with a storyline on TV and someone distracts you or keeps asking some questions you may miss some important parts of this music video and you will not be able to understand what was showed there. 

Vantage point

When I watched the film Vantage Point I watched in the classroom with my friends and it was projected on the white board in front of the classroom. It was really hard to concentrate on this film because many people were chatting and didn't let me watch it properly. Also the room was brightly lit so it made it hard to actually watch the film.

Audience Profile

An audience profile is A formal description of the characteristics of the people who make up a target audience. 

I love food..

..and crisps 

I could watch movies all the time

Why do I need education if I have TV

I'm in year 9
and I love movies

I hate school and people there

I need to get some more coke                                                                           We got some food left?

I don't care about what 

others say, I'm who I am 

Research Methods

Research 

My second idea was to make a trailer for a movie. I've been looking at many trailers on YouTube to see  how to edit a trailer properly. Mainly trailers show the biggest and most interesting moments of movie. Also there are many fast cuts to different scenes, soundtrack from a movie and the dates when you will be able to watch a movie in the cinemas. 

Qualitative research is when I make a new data. Basically I go out on and ask people to answer my question and after that I get an answer which is qualified a qualitative research. For qualitative research I could ask people from my city to give me some information about what they would like to see in a trailer for some movie. What information they want to know about a movie after watching the trailer. 

Quantitative research is when I find information using internet, books, any other previous made surveys etc. Basically it's when I use already existing data. I will get my quantitative research done by asking people on Facebook or other social network websites to fill out surveys about my media product. For example I could ask them:

1. What would you expect to see in a trailer?
2. How long a trailer should be?

.. and any other similar questions. 

Secondary research results could be used to see what information and statistics other people have found about trailers in media industry. 

Audience Feedback

Audience Feedback

Focus group are key to understand audience. Usually to find a target audience for any media product you can make a questionnaires or surveys and ask people to fill them out. It would be really useful for you to know what is the target audience for your particular product. Focus groups would have to be separated into males and females and asked to fill out the questionnaires. Most likely different genders would have completely different opinions on product so that's the reason why you would have to separate them. 

After you get reviews you can compare and put all statistics together, so you know who is the target audience and what they are expecting to see in your media product. 

Even if you get any complaints from the audience it is the great way to know what you did wrong and how to improve yourself next time. 

Rajar - Radio
Barb - TV
Abc - Print Based

Representation

Representation 

The definition of representation is, the description or portrayal of someone or something in a particular way or as being of a certain nature. These are usually used along with stereo types, for example with the elderly you have the clothes, the attitude and the facial expressions. I found a video that has all these components in and really describes how the elderly stereotype. 

As I had a look at this picture of two elderly people I found some stereotypes as:

• Sadness
• Clothes (Plain, Simple)
• Facial Expressions 
• Sitting Down
• Hand Placement 
• Depression 

This stereotype is really negative because not always old people do these things. Sometimes old people work, travel or even go swimming. 

Music Video

Music Video 

The ''genre'' is a type of category where a media product would belong or fall in. For example if there was a movie about 9/11 it would mostly be under the ''documentary'' genre. 

Media products can be divided into 5 categories:

• Film
• Video
• Audio
• Print
• Digital

There are many different ways how to find where your media product belongs to. One of them you can find here. 

Video Genre 

There are many categories for music videos. Every music channel on TV specialises on some genres. For example MTV has many sub-chanells as MTV Rocks, MTV Dance and many others. Also There are many un-popular music channels who just play all kind of music and don't divide their music into genres. 

Production Technologies 

There are many ways how to distribute a media product. After I have decided to make music video, I did some research about music videos. I found out that the first music video ever made was ''Bohemian Rhapsody'' by Queen in 1975. The first music video ever played on MTV was ''Video Killed The Radio Star'' also by Queen. 

History of Music videos

A really early example of a music video was St. Louis Blue's - Bessie Smith (1929)

In 1940, Walt Disney released an animated film ''Fantasia'' based around famous pieces of classical music. 

Music Videos Production

Music Video 

Mass or Niche?

- I have decided to make a niche music video. 

It will contain many fast cutaways, close ups and other shots that would suit music properly. Also I will try to make a video bright and colourful so it would be interesting for other people to watch it. I will be aiming at specific audience because not everyone would like the song for this video. Everyone who has access to internet from home or from mobile device will be able to watch this video as it will be on YouTube. Also I will put this video on Facebook and Twitter. 

You could say that ''Mass'' is the same as a big group of audience. Mainly mainstream is a Mass but for example some kind of indie music video would be Niche. With a mass audience you can get more money because mass projects are more common.  

Introduction

Final Major Products

In this blog I'm going to introduce you with my 3 Final Major Products. In the following posts you will be able to see and check my progress and detailed information about what I've been doing all this time. Also I will be uploading pictures of my work and progress. In this post I will briefly explain my main 3 products. I've chosen to make a music video, trailer and radio station.

Music video:

I thought I could shoot a music video because I really enjoy using cameras and editing the footage I have got. Also I have some experience in this part of media because I had to shoot a music video in college.

Trailer:

I couldn't choose between a short film and trailer but then I decided I'm going to shoot a trailer because it will be easier and also I've never done short movies/clips. Also it will be interesting for me to make a trailer because again you have to shoot and edit it after.

Radio Station:

I'm making a radio stations at the moment at college and I thought it would be great opportunity for me to make it again and improve my skills. I like many music genres so I could put them all in one place and listen to my favourite songs.

That's it for today and I will make sure to let you know about my new ideas and I'll update this blog later on!