Audience Profile

An audience profile is A formal description of the characteristics of the people who make up a target audience. 

I love food..

..and crisps 

I could watch movies all the time

Why do I need education if I have TV

I'm in year 9
and I love movies

I hate school and people there

I need to get some more coke                                                                           We got some food left?

I don't care about what 

others say, I'm who I am 

Research Methods

Research 

My second idea was to make a trailer for a movie. I've been looking at many trailers on YouTube to see  how to edit a trailer properly. Mainly trailers show the biggest and most interesting moments of movie. Also there are many fast cuts to different scenes, soundtrack from a movie and the dates when you will be able to watch a movie in the cinemas. 

Qualitative research is when I make a new data. Basically I go out on and ask people to answer my question and after that I get an answer which is qualified a qualitative research. For qualitative research I could ask people from my city to give me some information about what they would like to see in a trailer for some movie. What information they want to know about a movie after watching the trailer. 

Quantitative research is when I find information using internet, books, any other previous made surveys etc. Basically it's when I use already existing data. I will get my quantitative research done by asking people on Facebook or other social network websites to fill out surveys about my media product. For example I could ask them:

1. What would you expect to see in a trailer?
2. How long a trailer should be?

.. and any other similar questions. 

Secondary research results could be used to see what information and statistics other people have found about trailers in media industry. 

Audience Feedback

Audience Feedback

Focus group are key to understand audience. Usually to find a target audience for any media product you can make a questionnaires or surveys and ask people to fill them out. It would be really useful for you to know what is the target audience for your particular product. Focus groups would have to be separated into males and females and asked to fill out the questionnaires. Most likely different genders would have completely different opinions on product so that's the reason why you would have to separate them. 

After you get reviews you can compare and put all statistics together, so you know who is the target audience and what they are expecting to see in your media product. 

Even if you get any complaints from the audience it is the great way to know what you did wrong and how to improve yourself next time. 

Rajar - Radio
Barb - TV
Abc - Print Based

Representation

Representation 

The definition of representation is, the description or portrayal of someone or something in a particular way or as being of a certain nature. These are usually used along with stereo types, for example with the elderly you have the clothes, the attitude and the facial expressions. I found a video that has all these components in and really describes how the elderly stereotype. 

As I had a look at this picture of two elderly people I found some stereotypes as:

• Sadness
• Clothes (Plain, Simple)
• Facial Expressions 
• Sitting Down
• Hand Placement 
• Depression 

This stereotype is really negative because not always old people do these things. Sometimes old people work, travel or even go swimming. 

Music Video

Music Video 

The ''genre'' is a type of category where a media product would belong or fall in. For example if there was a movie about 9/11 it would mostly be under the ''documentary'' genre. 

Media products can be divided into 5 categories:

• Film
• Video
• Audio
• Print
• Digital

There are many different ways how to find where your media product belongs to. One of them you can find here. 

Video Genre 

There are many categories for music videos. Every music channel on TV specialises on some genres. For example MTV has many sub-chanells as MTV Rocks, MTV Dance and many others. Also There are many un-popular music channels who just play all kind of music and don't divide their music into genres. 

Production Technologies 

There are many ways how to distribute a media product. After I have decided to make music video, I did some research about music videos. I found out that the first music video ever made was ''Bohemian Rhapsody'' by Queen in 1975. The first music video ever played on MTV was ''Video Killed The Radio Star'' also by Queen. 

History of Music videos

A really early example of a music video was St. Louis Blue's - Bessie Smith (1929)

In 1940, Walt Disney released an animated film ''Fantasia'' based around famous pieces of classical music. 

Music Videos Production

Music Video 

Mass or Niche?

- I have decided to make a niche music video. 

It will contain many fast cutaways, close ups and other shots that would suit music properly. Also I will try to make a video bright and colourful so it would be interesting for other people to watch it. I will be aiming at specific audience because not everyone would like the song for this video. Everyone who has access to internet from home or from mobile device will be able to watch this video as it will be on YouTube. Also I will put this video on Facebook and Twitter. 

You could say that ''Mass'' is the same as a big group of audience. Mainly mainstream is a Mass but for example some kind of indie music video would be Niche. With a mass audience you can get more money because mass projects are more common.