Tuesday, 30 April 2013

Research Methods

Research 


My second idea was to make a trailer for a movie. I've been looking at many trailers on YouTube to see  how to edit a trailer properly. Mainly trailers show the biggest and most interesting moments of movie. Also there are many fast cuts to different scenes, soundtrack from a movie and the dates when you will be able to watch a movie in the cinemas. 

Qualitative research is when I make a new data. Basically I go out on and ask people to answer my question and after that I get an answer which is qualified a qualitative research. For qualitative research I could ask people from my city to give me some information about what they would like to see in a trailer for some movie. What information they want to know about a movie after watching the trailer. 

Quantitative research is when I find information using internet, books, any other previous made surveys etc. Basically it's when I use already existing data. I will get my quantitative research done by asking people on Facebook or other social network websites to fill out surveys about my media product. For example I could ask them:
  1. What would you expect to see in a trailer?
  2. How long a trailer should be?
.. and any other similar questions. 

Secondary research results could be used to see what information and statistics other people have found about trailers in media industry. 

1 comment:

  1. You have not discussed hardly any of the points from the presentation and again you need to discuss real examples not how you would do it. I suggest you recap on the presentation and look at places you can go to get facts and figures.

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